Day 1 - Find your voice and your audience
Welcome to the 5-Day Copywriting Challenge! I'm so glad you chose this challenge to perfect your copy. If you are selling a product or service, I hope the strategies you learn here will help you drive more leads and sales.
I've worked in both e-commerce and service based businesses, as a content-focused marketer. I've helped double income on Amazon and corporate websites. I've tripled conversions on PPC and helped many businesses build and grow. I wanted to help more people achieve their goals, so I started Words Plus Design to consult with businesses one-on-one and offer group programs.
If you do not have a product or service, you may still want great copy to help your readers figure out what your site is about, connect with you, access your content, and subscribe to your list.
What's the plan?
Because we only have 5-days, this challenge only covers web copy. If you want more - ads, newsletters, funnels, etc. - I'll be letting you know about the full 8-week course later on this week.
Day 1 – Define your offer and identify your place in the market
Day 2 – Write your service page, landing page or product page
Day 3 – Define your about story
Day 4 – Write your About page
Day 5 - Pull it all together in your Home page
Define your offer and identify your place in the market
Let's get started on Day 1! We can't write anything until we decide who we want to talk to, what we want to offer them and why they should buy it from us instead of someone else.
Fill out the PDF. This PDF will help you define your position in the market.
Focus on your ideal customer, not on everyone who might buy your product. For example, if you are selling yoga pants, people who want comfortable pants for lounging around the house might buy them. However, people who practice yoga regularly will buy more yoga pants and will come back to your company and buy shirts, socks, blocks, bolsters, books or any other yoga product you decide to sell.
Features and Benefits
On page 2 of this week's PDF, you will be asked about competitive advantage, features and benefits. A feature is something that a product or service has or does. A benefit is the end result.
Practice explaining your features like this: (Product) offers (feature) so that you (benefit). For example, This accounting software integrates with your bank account so that you can get paid faster.
The feature is account integration. The benefit is getting paid faster.
A word on price:
A big mistake that a lot of new business owners make is to compete by offering the lowest price. I urge you not to put price on the list of competitive advantages. Once you complete the list of non-price-related advantages, you may find yourself reconsidering the urge to undervalue your product or service. The key benefit is getting paid what you’re worth!
Product and Service Pages
Tomorrow, we will talk about product or service pages, so think about one thing you would like to promote. If you don't have a product or service, think about something else you could offer on your website such as:
- Newsletter subscription
- Free download
- Invitation to connect on social media
- Facebook group
- Video view
- Affiliate product
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