Are Press Releases Worth It in 2025?
One of the biggest objections I hear about using press releases to gain visibility is that traditional media is “dead”. However, people are still watching and reading traditional media. They …
How to Make the Most of Your Media Opportunity
Let’s say that you have put out a press release, you’ve written a great pitch and now you are ready to go to the media with your story. If you’ve …
What is the definition of public relations?
The definition of public relations has varied over the years depending on the priorities of the time. In the golden age of journalism, getting a brand mentioned in a traditional …
Examples of public relations campaigns
Reporters always need someone to comment on the latest news and often the perfect source is working for a company or organization that needs publicity. Meanwhile, savvy organizations will do …
What does a public relations representative do?
A public relations agency is responsible for getting the message of a business, public figure or organization out through earned media. Some of the ways they do this are though …
Public relations: Why is it important?
Public relations is sometimes called earned media because it involves a bit of work, but in the end, you’ll find it’s worth it. A business with a solid public relations …
How to use events to build your brand
Events are a great way for entrepreneurs to connect with their target market, attract media attention and generate buzz. Some types of events an entrepreneur may consider hosting are: Trade …