Why good SEO advice may not work
Let’s face it. There is a lot of boring, generic content on the Internet. For many years, copycat content was the top strategy taught in the SEO space. Does this …
SEO Fundamentals Every Business Owner Should Know
Jane* was in the process of adding e-commerce to her clothing store given the challenges caused by the lockdown and increased competition. Happy with her new website, she checked for …
11 social media scheduling tools
Social media scheduling tools can help you grow your business by making it easier to produce traffic for your followers.
Ten ways to drive traffic to your blog
Many businesses have tried blogging as a traffic-generating tactic, but given up after not seeing enough Return on Investment (ROI). Blogging can help you rank in Google, but it takes …
How to do SEO: Optimize your site
Search engine optimization (SEO) involves taking action to help Google and other search engines understand your website and rank it higher. With over a billion websites on the World Wide …
What does a social media manager do?
A social media manager provides support building your online presence and generating engagement. One of the pros of managing your own social media is that you know your product inside …
What does a public relations representative do?
A public relations agency is responsible for getting the message of a business, public figure or organization out through earned media. Some of the ways they do this are though …
Public relations: Why is it important?
Public relations is sometimes called earned media because it involves a bit of work, but in the end, you’ll find it’s worth it. A business with a solid public relations …