The Entrepreneur’s Guide to Hassle-Free Blogging
This blog post contains affiliate links. If you click on a link and make a purchase, I may receive a commission at no added expense to you. I only recommend …
SEO Fundamentals Every Business Owner Should Know
Jane* was in the process of adding e-commerce to her clothing store given the challenges caused by the lockdown and increased competition. Happy with her new website, she checked for …
How to Stay Motivated as a Business Blogger
Starting a blog for your business can be an exciting proposition. A blog gives you the opportunity to: The challenge is that it takes time to build the audience and …
8 Ways to Increase Website Conversions
A conversion happens when a customer decides to take the next step with your business. In some cases, this may mean making a purchase directly from you website. In other …
What is social media marketing?
Social media marketing allows you to take advantage of the wide networks of online users to communicate directly with your ideal audience. Social media includes platforms like Facebook, Instagram, TikTok, …
What does an SEO specialist do?
An SEO specialist is in charge of making sure that a website ranks organically in the major search engines – which are primarily Google, Yahoo and Bing. To do this, …
What is the definition of public relations?
The definition of public relations has varied over the years depending on the priorities of the time. In the golden age of journalism, getting a brand mentioned in a traditional …
SEO Basics: Getting started
SEO is both what you see and what you don’t see. When users search for information they want to receive answers. The reason Google has become such a dominator in …