What is social media marketing?
Social media marketing allows you to take advantage of the wide networks of online users to communicate directly with your ideal audience. Social media includes platforms like Facebook, Instagram, TikTok, …
Does Facebook Marketing Still Work?
In the beginning, Facebook was a great place for marketers and bloggers to drive traffic to websites just by sharing a caption and a link. Sometimes they didn’t even bother …
WordPress Security Tips to Keep Your Business Safe
WordPress Security is comprised of many factors from your hosting to the plugins and themes that you have loaded on your site. In this post, we discuss what you can …
What Is SEO?
SEO stands for search engine optimization. This is the process of using on-page and off-page tactics to increase the visibility of your website in the search engines. SEO is an …
How to Make the Most of Your Media Opportunity
Let’s say that you have put out a press release, you’ve written a great pitch and now you are ready to go to the media with your story. If you’ve …
11 social media scheduling tools
Social media scheduling tools can help you grow your business by making it easier to produce traffic for your followers.
Ten ways to drive traffic to your blog
Many businesses have tried blogging as a traffic-generating tactic, but given up after not seeing enough Return on Investment (ROI). Blogging can help you rank in Google, but it takes …
What does an SEO specialist do?
An SEO specialist is in charge of making sure that a website ranks organically in the major search engines – which are primarily Google, Yahoo and Bing. To do this, …
How to do SEO: Optimize your site
Search engine optimization (SEO) involves taking action to help Google and other search engines understand your website and rank it higher. With over a billion websites on the World Wide …
What does a social media manager do?
A social media manager provides support building your online presence and generating engagement. One of the pros of managing your own social media is that you know your product inside …