What is the definition of public relations?
The definition of public relations has varied over the years depending on the priorities of the time. In the golden age of journalism, getting a brand mentioned in a traditional …
Buffer: What is it and how does it work?
Buffer is a social media app that helps you save time by scheduling your posts over multiple networks in a queue. The social media accounts you can schedule with Buffer …
Examples of public relations campaigns
Reporters always need someone to comment on the latest news and often the perfect source is working for a company or organization that needs publicity. Meanwhile, savvy organizations will do …
SEO Basics: Getting started
SEO is both what you see and what you don’t see. When users search for information they want to receive answers. The reason Google has become such a dominator in …
What does a public relations representative do?
A public relations agency is responsible for getting the message of a business, public figure or organization out through earned media. Some of the ways they do this are though …
Social media tools: What are they?
Social media tools are web applications created to do a variety of tasks. There are free and premium applications available. They can work on desktop or mobile. Some are mobile-only. …
Public relations: Why is it important?
Public relations is sometimes called earned media because it involves a bit of work, but in the end, you’ll find it’s worth it. A business with a solid public relations …
How to use events to build your brand
Events are a great way for entrepreneurs to connect with their target market, attract media attention and generate buzz. Some types of events an entrepreneur may consider hosting are: Trade …